One thing about being a blogger is that there are thousands of other bloggers out there doing the same thing you are; it opens you up to a greater community.With that you will find that they are writing about the same things you are, may it be Parenting, Cooking, Lifestyle, Home Improvements, Beauty or Travel the list just goes on.
The problem is that everything has been written in that particular field and with that you may find it difficult to make your unique mark.So, if someone asked you what kind of blogger you are, what would you say?
What if I said within that answer you can’t say something generic like “A Parent blogger” but requested that you were more specific?I have always said that I am quite versatile in my blogging; with the Title being “Inside Martyn’s Thoughts” I could literally write about anything.
Although I have been blogging for 5 years now, I only started the Parent Blogging back in September 2014 and kept my other blog separate.Somewhere through blogging and sharing the odd post on Twitter I was introduced to all of you and I started getting comments, my statistics started rising, I was taking part in Linky’s and I became friends with many of you.
The problem I found was that I spent far too long this year concentrating on the wrong things: I have watched my stats, analysed which posts were doing better and with that I came to the conclusion that people really weren’t that interested in Home Schooling.It has even been suggested that I’m limiting my readership by specialising posts in something such as Home Education.
I have learnt over the last few months how wrong this is!I love that we Home School. I know that it is a personal choice and that it isn’t for everybody but actually it depends on how you see it.
From our cooking lessons there is now a regular feature called “My Little Chef” where I showcase William’s interest in Cooking and Baking; which people come and read for the recipes that children can join in on. I have also written posts around fun and creative crafts that we, as a family, have been doing. These posts, although not directly Home School themed, have all blossomed from it; being read by home schoolers or not!Since then I have had lots of different people reference me:
“Am looking for a Dad blogger who writes about……” and people will suggest me; subsequently showing that I have a unique voice in with topic umbrella.From this I have learnt a few things:
Stay GroundedIt is quite easy to get caught up with the hype of blogging. With Reviews, contributing posts, Linky’s and tagged posts you end up focusing more on these subjects and less on what you were writing for originally. Just remember that at the beginning people came and read your blog to see your unique voice; so try to remember what that was and why you were writing in the first place.
Stick to what you know!Don’t be deceived by others comments or by stats. By sticking to your passions you may lose a few generic followers but will build a really engaged audience. This will ultimately help find you “community tribe” within the larger area.
HonestyBlogging only really works when it's authentic as that's what makes the connections and enables the great content to be written. It's easy to get caught up in doing stuff because it's popular or copying what looks like a successful formula. But where's the value or fun in that?! Who wants to be like everyone else when you can be you! Some of my most viewed and commented posts are ones when I feel like I’m failing or when I’ve opened up about my Mental Health issues; people relate to honesty.
Be more than a TitleWrite about the things you enjoy not something that spiked your interest a little from reading Joe and Jenny Parent bloggers post; everyone has their own interests. I think it can take a while to find your voice and actually I think we all have a few inside us but mix that up with varied and wide interests and suddenly you have a non-specific blog with readers who are trying to connect with YOU not because you’ve given 5 tips on choosing Nappies, again.
Doesn’t mean a big changeDoing this doesn’t mean that writing about other parts like Parenting or joining in with Linky’s will stop! It is just helping to create the blog, and you, as a unique selling point that is also part of the community that writes about other aspects.
I would say I've learned more about refining my voice in the last 5 months slowly than I did in the previous 5 years. Narrowing the focus has allowed me, and others I know, to hone their unique voice both in terms of content but also in terms of tone and style.
If you then couple these ideas with some of a previous post 8 Basic Blogging Tips your blog and yourself will make your individual mark.
So do you know your unique voice on your blog?
Do you have any tips on honing or finding it?