The results have definitely been interesting and I have started to gain a greater understanding of how to drive traffic in the different accounts; something that I hope I will be able to share with you all over the next few weeks and months.
Within my Social Media experiment I was also keen to see how it affected my Klout score; something I thought I would take some time here to go through.
“Klout scores are supplemented with three nominally more specific measures, which Klout calls "true reach," "amplification" and "network impact." True reach is based on the size of a user's engaged audience who actively engage in the user's messages. Amplification score relates to the likelihood that one's messages will generate actions, such as retweets, mentions, likes and comments. Network impact reflects the computed influence value of a person's engaged audience” Wikipedia
One aspect of Klout is where it is designed to measure your impact through the posts in your various accounts. This specific algorithm used creates a score that becomes more difficult to achieve at different levels.
(These are just the observations that I have made over the last month but I would like to point out that I am no Klout expert. I have been stuck at 67 – 69 (constantly up and down between these numbers) for the last 2 months. The persons score itself is calculated in other forms as well as impact but I think if you can find which posts that create a higher impact then it should definitely help increase your score.)So what are you looking out for?
If you access Measure (on the left hand tool bar) you will see each of your social media accounts.
Each media account that is linked has a maximum score impact of 5. The higher the impact and then additional consistency of that impact helps is an additional way to grow the resulted Klout score. (As far as I can tell the impact score isn’t calculated with followers or reach, more on the interactions within each post)
You will usually find these represented by blue dots to the right of your post upon the selected social Media.
Each photo that you post receives an interaction; the interaction is based on likes as well as comments.
An example of this is 18 likes + 21 comments would create an interaction score of 39.
How then does this impact you Klout?
Each Instagram post is broken in to 5 different levels.0 – 10 interactions gives an impact score of 1
10 – 15 interactions gives an impact score of 2
15 – 24 interactions gives an impact score of 3
25 – 59 interactions gives an impact score of 4
60+ interactions gives an impact score of 5
Twitter works on the same impact score and interactions within each tweet as Instagram including the different levels of engagements. (Likes + ReTweets + replied Tweets = interactions)
Facebook has similar calculated algorithm, however the levels are broken down slightly differently.
0 - 15 interactions gives an impact score of 216 - 24 interactions gives an impact score of 3
At this point it is slight speculation as I haven’t scored higher than an interaction of 40.
25 – 50 interactions gives an impact score of 4
50 + interactions gives an impact score of 5
(Please note comment interactions are not based on replies as comments, only individual and original comment upon the post)
Ideally you would be looking at scoring consistently an impact of 4 and 5 to push yourself further.As mentioned at the top there are other factors that help push your Klout score up but this useful tool can at least show you which posts create a higher impact and following engagement.
From this point it can be a good idea to work out what your followers would like to see then, subsequently, you can provide similar posts. Despite this not being the only factor a high consistency of an impact will still influence your Klout score.